ACADEMIC WORK

Speed Museum Audit Report

After interning with them during the Summer of 2023, my group and I was inspired to audit their digital marketing platforms in our digital marketing strategy class. We provided them with insight that they should consider, continue, and stop.

VANDERBILT X DEUX

In my advanced marketing communications class, my group and I came up with a product extension for DEUX- a healthy and allergy-free cake mix that would appeal to health-conscious and on the go families and young women.

COOKOUT

In my consumer insights class, my group and I acted as “mystery shoppers” and looked to find ways for the Cookout (West End- Nashville, TN) to improve.